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Here is why Ocean Spray cranberry sauce labels are upside-down

(CNN) — Perhaps one of many best mysteries of Thanksgiving is the cranberry sauce — and we’re not speaking about why individuals eat it: Why are the labels on Ocean Spray cans the other way up?

Observant shoppers have observed that the labels on jellied cranberry sauce cans are flipped, that means the rounded edge that’s sometimes on the underside of most canned items is on high of Ocean Spray cranberry sauce cans.

According to Ocean Spray, that’s intentional: It creates a seamless serving expertise.

The cans are “filled and labeled upside down with the rounded edge on top and the sharp can-like edge on the bottom to keep the jelly whole,” an Ocean Spray spokesperson advised CNN Business. That creates an air bubble on the rounded facet (a.okay.a. the highest) so clients can “swipe the edge of the can with a knife to break the vacuum and the log will easily slide out.”

This course of has been in use because the early 2000s.

Adweek, which lately reported this vital can caveat, famous that about 67 million cans are offered between Thanksgiving and Christmas.

But like different Thanksgiving meal staples, canned cranberry sauce could be exhausting to come back by. The sauce has 79% availability throughout nationwide retailers, which is down from 89% in that very same interval, in response to IRI, a market analysis agency that tracks US retail gross sales.

Ocean Spray, a farmer co-operative that makes cranberry sauce and sells bagged cranberries, stated that “consumers may experience some availability issues at times on a variety of cranberry products,” due to provide chain points. The co-op famous that it doesn’t count on “significant impacts” on the supply of its merchandise.

— CNN Business’ Danielle Wiener-Bronner contributed to this report.

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